Right now, most of the world’s economy is linear: Materials are mined, processed, manufactured, sold, and then eventually dumped in landfills. But the idea of a circular economy—one in which materials are used in a closed loop, running on renewable energy—is gaining traction, and many companies are setting goals to become circular in the next few decades. The coming years will be crucial in solidifying the growing circular economy. Here are seven trends that are likely to help it expand in 2021.
Others are pioneering new reusable containers for takeout and grocery delivery. Loop, the system that delivers mainstream products like Häagen-Dazs ice cream in reusable, returnable packaging, is continuing to grow. Dove just launched a stainless steel, refillable holder for deodorant.
“It’s a beautifully designed product,” Joe Iles says of the new Dove container; he’s the circular design program lead at the Ellen MacArthur Foundation, a U.K. based organization that focuses on the circular economy. “The aim is that you keep it and almost cherish it. I think we’re going to start seeing more offerings like that, that are desirable. They break away from the idea that this is just for the enlightened few.”
THE PLASTIC PACKAGING THAT’S LEFT WILL SHRINK AND BECOME EASIER TO RECYCLE
Companies that focus on local production, like Infarm, which grows greens and herbs directly inside grocery stores, can avoid the packaging that would normally be used in shipping. Other designs still use plastic, but make packaging easier to recycle, like a label-free water bottle that’s made from a single material (of course, the better option for water is a reusable container). This kind of innovation will continue to grow as the problems with plastic become even more obvious: By 2040, according to one recent report, the amount of plastic flowing into the ocean could triple without major changes in the current system.
MORE COMPANIES WILL TAKE PRODUCTS BACK WHEN YOU’RE DONE WITH THEM
“I’m sure we’ll see more of the established brands wondering how they can participate in the changing norms around ownership and what it means to own a product,” Iles says. “Do you own it forever, or are you a temporary custodian, and then it can pass on to someone else?”
COMPANIES WILL MAKE CIRCULARITY PART OF THEIR CLIMATE STRATEGY
As businesses shift to renewable energy and take other steps to reduce their carbon footprints, they’re also increasingly realizing that a circular economy model is part of the solution, Iles says. “Around 45% of greenhouse gas emissions are coming from the way that we make and use products and the way that we manage land,” he says. “So more organizations are tapping into that missing piece of the puzzle.” Taking back a used product and preparing it for resale, for example, can avoid nearly all of the climate impact of making the same product from scratch.
NEW POLICIES WILL SUPPORT THE CIRCULAR ECONOMY
It’s likely that more governments will enact new laws that can support the growth of the circular economy. That might include more bans on single-use plastic, following the examples of countries like Canada, where plastic bags, straws, six-pack rings, plastic forks, and other single-use items will be banned by the end of this year. There may also be new incentives, such as reduced taxes on used products that have been refurbished for resale.
COMPANIES WILL MEASURE THE PROGRESS THEY’RE MAKING
“Brands are being held to account more and more on measurements or indicators beyond just revenue and profit and shareholder value,” Iles says. Progress on circularity is likely to become one of those measures. The World Business Council for Sustainable Development recently released the Circular Transition Indicators. The Ellen MacArthur Foundation has a new tool called Circulytics that helps companies measure and communicate their circular economy work.
MORE DESIGNERS WILL RECOGNIZE THE ROLE THEY PLAY IN HELPING SYSTEMS SHIFT
“People at the design stage of products or services [who] make decisions that influence whether the things we use are more linear or more circular have a really key role to play in shifting towards a circular economy,” Iles says. “At the same time, the circular economy can really offer a sense of purpose for designers. They’re not just creating things that will end up in a landfill or that will be unnecessary or superficial for people. But they can genuinely use their skills to try to address global challenges.”